CB wins award for ‘The Best Customer Service Initiative’


Commercial Bank (CB), the most innovative digital bank in Qatar, has been recognised as the winner of the 2023 International Finance Banking award for ‘The Best Customer Service Initiative’ in Qatar.

The bank sets the benchmark in delivering exceptional service initiatives that enhance customer experiences, focusing on digital service platforms and the Customer Contact Center to empower customers in today’s fast-paced, on-the-go banking landscape.

Commercial Bank’s unwavering commitment to providing outstanding customer experiences is driven by a comprehensive digital transformation and an automation-focused approach, positioning itself at the vanguard of banking innovation.

Among the many highlights of the bank’s award-winning customer experience initiative are the state-of-the-art digital solutions that offer a seamless banking experience, empowering our customers with cutting-edge tools and services tailored to the modern banking landscape.

The streamlined and secure Contact Center Telephone Banking experience simplifies identification through Voice Biometric services, and provides self-service menu options for daily banking needs, along with the upcoming launch of the Bank’s Visual Telephone Banking service, a testament to its dedication to exceeding customer expectations by delivering highly convenient and advanced solutions.

The bank has also enhanced customer communications, ensuring its customers receive clear, timely, and concise updates on daily banking transactions, keeping them well-informed and engaged.

Commenting on this recognition, Commercial Bank EGM and Chief Operation Officer Leonie Lethbridge said, “Customer feedback is a powerful tool that helps us to refine and continuously enhance our services. This starts by listening to our customers and also the frontline staff who are in direct interaction with our customers.”

With this prestigious recognition, Commercial Bank remains steadfast in its pursuit of excellence, embracing innovation and technology to empower customers and shape the future of banking. Lethbridge said, “Together, we continue to elevate the standards of customer experience and transform the way the people bank in Qatar.”




Qatar tribune