October 6, 2022

Commercial Bank to host webinar on branding, comm

In line with its strategy to bring its customers the best services and products, and to fulfill its commitment towards supporting Qatar’s national development by raising awareness and giving back to the wider community, Commercial Bank will be hosting its first webinar for the year 2022, on Monday (June 20, 2022) under the title of “Communication in Times of Uncertainty – Challenges or Opportunities?”.
“The webinar will address the importance of communication in ‘Times of Uncertainty’ in light of what we have been through during the past two years specifically in brand communications. With rapidly shifting news cycles and the aftermaths of COVID-19, we put together a panel of experts to share best practices and tips for communication and branding in challenging times,” Commercial Bank said in a statement.
The webinar will provide attendees the opportunity to hear from communications experts and get answers to the most frequently asked questions surrounding communication in a challenging environment and learning how to turn challenges into opportunities. The webinar will also introduce the journey of Commercial Bank and the communications methods the Bank has followed, which respectively led to its recognition on a global level.
The webinar will feature Julian Treasure, Founder and President of Julian Treasure Ltd; Hussain Ali Al Abdulla, Executive General Manager, Chief Marketing Officer and Head of CB Premium Banking at Commercial Bank, and Dr Boumediene Ramdani, Associate Professor of Innovation at the Centre for Entrepreneurship at Qatar University, as speakers.
Hussein Al Abdullah Executive General Manager, Chief Marketing Officer and Head of CB Premium Banking at Commercial Bank, said, “We are always on the lookout for unique opportunities that can benefit our customers and support them especially during the times of uncertainty.”

Tribune News Network