VISION

To be a leading innovative steel company producing carbon neutral steel and helping to build a better future.

MISSION

To be the steel company of choice, by caring for our resources, product innovation and competitively marketing carbon neutral steel to Qatar and the World.

We strive to maximize efficiency and operational excellence in all stages of our manufacturing processes. Production activities in our state-of-the-art production facilities and steel plants are streamlined and synchronized towards the achievement of these objectives of efficiency, operational and product quality excellence.

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