Tourism has launched its ‘Qatar Host’ tourism training programme. The first online tourism training programme in the country provides frontline professionals, such as hotel concierge staff, mall security and restaurant waiters, with the relevant skills and knowledge to deliver Service Excellence to international and domestic visitors.As part of its Service Excellence Academy, Qatar Tourism has worked with a consortium of global industry experts to develop the ‘Qatar Host’ tourism training programme for Qatar. An engaging online learning platform, it offers users the possibility to learn at their own pace on any device. The platform demonstrates how such frontline staff – who engage with visitors – may enhance the visitor experience and exceed expectations in every encounter.Akbar Al Baker, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, said: “We are pleased to announce the launch of the ‘Qatar Host’ training programme. The improvement of the visitor experience is intrinsic to our tourism strategy, an important element of the country’s economic diversification plan. This programme will help empower frontline professionals in Qatar with the tools and skills needed to deliver best-in-class service and visitor experiences that make Qatar a leading destination.”